For years, the Starbucks red cup has been a symbol that Christmas is coming. It is completely irrational, but then again isn’t everything about Starbucks irrational. When you reach the Beloved stage like Starbucks, it becomes all about the experience and the magical moments you can create. While you can continue to attack yourself…

via Starbucks goes from brilliant to stupid and back to brilliant with their red cups — Beloved Brands

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